SURFLOriginal
Original
$32Men's heavyweight tee
The mark that started it. SURFL set over a single clean wave line, printed soft on a heavyweight cotton tee that holds its shape after a summer of salt.
A registered trademark of Surf Florida LLC
Surf FloridaWear the wave you made yourself.
Twelve original SURFL designs across men’s, women’s and kids — heavyweight tees, washed tees, crops, youth sizes and UPF 50+ rashguards that are actually built for a day of getting dragged behind a boat.
Where SURFL comes from
One boat, one wave, one mark.
SURFL started as the name on the side of a boat in Naples, Florida. It is the trademark of Surf Florida LLC, and every design on this page was drawn for people who spend their weekends in salt water — not licensed from a catalog.
The prints run small on purpose. When a colorway sells out, it comes back only if we think it earned it.
Men's
Tees, tanks and long-sleeve sun shirts
S – 3XL
Women's
Relaxed tees, crops and rashguards
XS – 2XL
Kids & Youth
Built for the ones who never get out of the water
Youth XS – Youth XL
6 designs
Men's line.
Tees, tanks and long-sleeve sun shirts
SURFLDive Mask
Dive Mask
$32Men's tee
A hand-drawn vintage dive mask, the round-glass kind your grandfather actually used. For anyone who would rather be under the water than on it.
SURFLRetro
Retro
$32Men's ringspun tee
Seventies sunset bars and a fat rounded wordmark. Faded on purpose, like it has already been through a hundred wash cycles and a lot of good days.
SURFLPalm Tree
Palm Tree
$32Men's tee
A single cabbage palm, the Florida state tree, leaning the way they all lean after a storm season. Bold front print, small mark on the back neck.
SURFLDusty Palm
Dusty Palm
$34Men's washed tee
The Palm Tree design run in muted sand and driftwood tones on a garment-washed blank. The quiet one in the lineup, and the one that sells out first.
SURFLRashguard
Rashguard
$46Men's UPF 50+ long sleeve
UPF 50+ long sleeve in quick-dry stretch knit. Flat seams so a tow rope and a day of falling off a foil board do not leave marks. The one you will actually wear on the boat.
4 designs
Women's line.
Relaxed tees, crops and rashguards
SURFLOriginal
Original
$32Women's relaxed tee
The house mark on a relaxed-fit tee with a slightly dropped shoulder. Wears equally well over a swimsuit and out to dinner on Third Street.
SURFLLongboard
Longboard
$32Women's tee
A single-fin log drawn in one continuous line, nose-riding a wave that is more suggestion than swell. Understated, and the best-selling women’s print.
SURFLMermaid
Mermaid
$34Women's crop tee
A tail disappearing under the surface, inked like an old scrimshaw engraving. Cropped hem, soft triblend, built for a sandbar afternoon.
SURFLRashguard
Rashguard
$46Women's UPF 50+ long sleeve
UPF 50+ with a longer body so it stays put when you get dragged up out of the water. Thumb loops, flat seams, and it dries on the ride home.
2 designs
Kids & Youth line.
Built for the ones who never get out of the water
SURFLFueled By SURFL
Fueled By SURFL
$26Kids tee
For the kid who asks to go tubing before breakfast. Bright, soft, and cheap enough that you will not mind what happens to it.
SURFLHeadphones
Headphones
$28Youth tee
Over-ear cans and a wave, because the tower speakers are half the reason they want to come. Youth sizing through XL.
The drop list
First pick, before the colorways go.
Tell us your size and the design you want and you will hear the moment the store opens or a sold-out print comes back. No weekly email, no noise — we only write when there is something to say.
Printed on demandShipped in the US12 designs
Wholesale, team orders or a custom print for your own boat? Email info@surfl.com or call (239) 272-8625.